How to Get Your Business on the LLMs (AI)

How Large Language Models (LLMs) Work

Right now, tools like Grok, Perplexity, Microsoft Copilot, Google Gemini, and ChatGPT don’t crawl the web in the same way Google Search does. Instead, they pull information from traditional search engines (mainly Google and Bing) and then summarize it. So, when people ask a question in one of these AI tools, the quality of your presence in Google and Bing is what determines whether you show up in those AI summaries.

What We Do For You

The good news is that our on-page SEO setup directly supports these new AI search engines. Specifically, we:

• Optimize your site for Google and Bing (page titles, meta descriptions, headers, and content structure). This is the foundation of what AI search engines use.
  

• Make sure business info is clear and consistent (your business type, services, and locations are structured in a way that search engines can easily understand).
  

• Use best practices that help with AI summaries — well-written titles, descriptive headings, and clear location information increase the chances your business is mentioned accurately in AI results.
  

What We Don’t Do (Because Nobody Can Yet)

There’s currently no separate “LLM optimization” switch or special markup that sites can add to appear in Perplexity, Copilot, or ChatGPT. These AI tools are still evolving and rely heavily on Google and Bing’s existing indexes. The best strategy today is exactly what we’re already doing: strong on-page SEO and accurate business information.

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Bottom Line

Your website is already being set up in a way that makes it visible to Google, Bing, and therefore to AI search engines that rely on them. As these AI platforms mature and add new ways for websites to feed them information, we’ll stay on top of those changes — but right now, good SEO = good AI search visibility.